Amazon Prime Video selects the Canadian Centre for Gender and Sexual Diversity (CCGSD) as the next recipient of the Watch to Give Back initiative.
Starting June 1, Prime Video will donate 100 per cent of proceeds from the rental or purchase of select titles in Canada to the CCGSD
Toronto, ON – May 31, 2021 – Amazon Prime Video today announced The Canadian Centre for Gender and Sexual Diversity (CCGSD) as the next recipient of the Watch to Give Back initiative, which supports local organizations doing the necessary work of supporting and uplifting marginalized communities. At the start of Pride month, (June 1), Prime Video will donate 100 per cent of proceeds from the rental or purchase price of 15 featured titles that highlight 2SLGBTQIA+ stories.
“We are strengthening our commitment to building a culture that is welcoming and inclusive for all by supporting organizations that uplift and amplify diverse perspectives,” said Magda Grace, Head of Prime Video Canada. “We’re proud to support the CCGSD, which seeks to empower and build equity for gender and sexually diverse communities through education, research and advocacy.”
The titles selected include Love, Simon, Bohemian Rhapsody, Imagine Me and You, The Favourite, Kissing Jessica Stein, Moonlight, Freeheld, Saban’s Power Rangers, A Fantastic Woman, Philadelphia, Rough Night, Across the Universe, Birds Of Prey And the Fantabulous Emancipation of One Harley Quinn, Rent and Bound. The Canadian Centre for Gender and Sexual Diversity is the second organization Prime Video has supported as part of the Watch to Give Back initiative, following support for Black Lives Matter Canada, earlier this year. Prime Video will donate to CCGSD proceeds from Watch to Give Back title rentals and purchases from June 1 to August 27, 2021 2:59 a.m. ET / 11:59 p.m. PT.
“We’re so excited to work with Amazon Prime Video to further highlight 2SLGBTQIA+ voices in media,” said Debbie Owusu-Akyeeah, Executive Director of The Canadian Centre for Gender and Sexual Diversity. “We are committed to ensuring that all people and communities have access to rights-based goods and services including education, healthcare, shelter and food. We are thrilled to generate more support to do this through the Watch to Give Back initiative.”
For more information about the organization, or to make your own donation, visit www.ccgsd-ccdgs.org.
Since 2015, Amazon Studios has filmed 22 Amazon Original series and films in Canada, including The Man in the High Castle and Upload in Vancouver, The Boys and The Expanse in Toronto, Tales from the Loop in Winnipeg, as well as parts of Tom Clancy’s Jack Ryan and The Voyeurs in Montreal. Recently announced Canadian Originals include The Kids In The Hall, All or Nothing: Toronto Maple Leafs and LOL: Last One Laughing Canada.
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About The Canadian Centre for Gender and Sexual Diversity
The Canadian Centre for Gender and Sexual Diversity (CCGSD) works to empower gender and sexually diverse communities through education, research, and advocacy. CCGSD runs nation-wide educational programming to schools, governmental, and non-governmental organizations and businesses promoting diversity, inclusion, and anti-discrimination. For more information visit https://ccgsd-ccdgs.org/