Pink T Shirt Day is ​February 26, 2020
The International Day of Pink is April 8, 2020

Since CCGSD was founded by Jeremy Dias in 2005, CCGSD has consistently supported Day of Pink and then later, the International Day of Pink. Although we continue to strongly support Day of Pink Initiatives across Canada, it has always been important for our organization to highlight how hatred and stigma are always multifaceted. Bullying folks based on their appearance and gender expression, is usually an expression of intersectional discrimination. When we encourage schools across Canada to wear pink on the second Wednesday of April, we are encouraging schools to address discrimination in all its forms.

There has been some confusion recently, so we want to clarify: In years past, our Day of Pink work was affiliated with the domain, but as of 2020, we are not affiliated with the initiatives. Of course, we commend those initiatives, and CCGSD will continue supporting the annual Pink Shirt Day and the various pink shirt days supported by school boards across Canada. However, we wanted to clarify that our fundraising, campaigns, and resources are separate from these other initiatives/organizations.

What is the Day of Pink?

April 8th, 2020 marks the International Day of Pink. It is a day where communities across the country, and across the world, can unite in celebrating diversity and raising awareness to stop homophobia, transphobia, transmisogyny, and all forms of bullying.

The Day of Pink was started in Nova Scotia when 2 straight high school students saw a gay student wearing a pink shirt being bullied. The 2 students intervened, but wanted to do more to prevent homophobic & transphobic bullying. They decided to purchase pink shirts, and a few days later got everyone at school to arrive wearing pink, standing in solidarity. The result was that an entire school took a stand and began working together to prevent homophobic & transphobic bullying.

The message was clear: anyone can bully, any can be victimized by bullying, but together we can stop it.

Each year on the second Wednesday of April, millions of people wear pink and take a stand. The Day of Pink is a symbol, a spark, that empowers and inspires youth across Canada to create amazing social change!

 How can I get involved in the International Day of Pink?

-Wear pink on April 20th, 2020!
-Connect with your local politicians about becoming a Day of Pink Ambassador
-Get Free Resources or Order Supplies
-Find out more about activities you can do in your school, community, business or organization.
-Learn about the causes of discrimination and what you can do to solve this problem.
-Order T-shirts!!

Who are Day of Pink Ambassadors?

Day of Pink Ambassadors are politicians and community leaders from all over Canada who are willing to stand up and speak out on behalf of the diversity of others. Check out our blog for posts of some of the DayofPink Ambassadors telling us what wearing pink to them means and why it matters to them. If you know a politician, Member of Parliament, Mayor, Town or City Councillor who is interested in becoming a DayofPink Ambassador encourage them to check this website out. Email us at

Our Day of Pink Campaign:

With this in mind, we are working as we have for the last several years, to offer free Day of Pink kits to schools across Canada.

Please contact our Office Coordinator Anya, if you are interested in receiving one of our free Day of Pink Kits for your school. These kits were previously offered through our shopify store (jersvision.shopify). This year, we are working to offer kits to the first 50 schools that contact the CCGSD directly. These kits will include DOP posters, action kits, buttons, our CCGSD Trailblazers exhibit, and various other CCGSD posters. We are offering these kits for free to the first 50 schools, in the hopes they will run programming and tag CCGSD on Facebook, Instagram, or send us photos to to highlight your initiative.